Then Came YouTube
In the spring of 2019, my life changed forever.
That’s a pretty typical thing for people to say, I fully acknowledge that, but I mean…it really did.
I had this stupid idea to make a few videos surrounding a concept which I had seen years ago in college where a musician will play along to the rhythmic cadence and even sometimes the pitch of spoken word. It’s a hilarious concept that dates back into the 60s as far we currently know, but has likely been around much longer than that. It makes funny videos way funnier and is wildly entertaining to watch.
I thought it would be a fun project to try my hand at, so I made one. Of Cardi B. And the rest is history.
I woke up the next morning to an Instagram DM informing me that the video had been posted on Twitter and Cardi B herself had retweeted it. What followed was a day which I can only describe as being out of a crazy dream. By the time it was said and done, that video had somewhere around 20 million views across multiple social media platforms, and I wound up with 5 different social media accounts with well over 6-figure audiences.
Since then, I have (somehow) successfully converted that kickstart into a YouTube channel all about music and showing people cool things that they can learn and try for themselves.